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Did You Know? Pig’s Face Day is celebrated every other year in the village of Avening in the Cotswolds. A story of unrequited love, it goes back over 900 years when Matilda fell in love with an Englishman, Brittic, who was on a mission to Flanders. He did not reciprocate. She later married William the Conqueror and when she joined her victorious husband in England, almost her first act was to have Brittic, who lived at Avening Court, thrown into gaol, where he died. Overcome with remorse, Matilda commissioned a church to be built at Avening which was completed in 1080 and in celebration, she feasted the builders with boar’s head – colloquially Pig’s Face.